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You've got the brand foundations. Now find out exactly who buys from you, follow them from stranger to loyal regular, and leave with a marketing plan you can actually run.
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Four weeks, one clear plan
Week 1
3rd March
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Know Them, Grow Them

Most marketing that doesn't work isn't badly made. It's aimed at the wrong people, or at nobody in particular. This programme fixes the aim first, then builds the plan.

Over four Wednesday mornings you'll pin down exactly who your best customers are and what moves them to buy, then map their whole journey with you and turn it into a campaign plan you can launch the following week. Two experienced marketers are in the room the whole way, working on your business, not a made-up one.

Our promise: you'll make back more than your investment in the first year, or we'll do it for you for free.

What you’ll walk away with

  • A detailed profile of your most valuable customer, and what really drives their buying decisions
  • Ready-to-use marketing messaging written for that customer, not for "everyone"
  • A map of your customer journey, showing where people drop off and where you win them
  • A clear, costed campaign plan tailored to your business and ready to roll out
  • A channel focus, so you know where to put your money and what to stop paying for
  • A simple calculator to work out your return on marketing spend
  • A short list of numbers to watch, so you know quickly when something's working and when it isn't

How the four weeks run

  • ‍Week 1: Know them. Who buys from you, who you wish bought from you, and why. You'll build an in-depth customer profile and write messaging that speaks to their real motivations.‍
  • Week 2: Map the journey. Follow that customer from the first time they hear of you to the day they buy again. Spot the leaks, and the moments where a small change pays off most.‍
  • Week 3: Build the plan. Turn the journey into a campaign: channels, messages, budget and targets. Then run the numbers to see what it should return.‍
  • Week 4: Review and launch. Pressure-test your plan with the facilitators and the group, sort quick wins from longer projects, and leave ready to go.‍
  • Afterwards: One-on-one coaching. A private session once your plan is in motion, to look at early results and adjust.

It moves fast in the room. In one session, an online fitness programme for women over 40 realised they had never actually asked their followers to sign up. They posted a clear call to action before the morning was out and sold subscriptions that same day.

This workshop is a good fit if…

  • You're an established business spending money or time on marketing, but not seeing the results you'd hoped for
  • You're not completely sure who your best customer is, or you're trying to reach a new kind of customer
  • You want to see real progress before you walk out the door
  • You'd rather make decisions on numbers than gut feel
  • You enjoy working things through with other business owners

It's not designed for brand new businesses, or businesses without a marketing budget.

Programme details

  • Format: In person at our studio, 204 St Asaph Street. Interactive and practical
  • Facilitators: Ally and Bianca
  • Group size: Limited to 8 businesses, so everyone gets real attention
  • Schedule: Four Wednesday sessions, 3, 10, 17 and 24 March 2027, 9am to 12pm, plus light homework
  • Follow-up: One one-on-one coaching session after the programme
  • Investment: $2,470 + GST per business

This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, register with RBP.

Meet the facilitator(s)

Ally

Mullord

Communications

Ally is an experienced marketing strategist and award-winning copywriter. With a background in journalism, marketing, and sales, she brings a unique understanding of buyer behaviour and brand communication to every project. Ally has delivered marketing training to over 120 businesses through Enterprise North Canterbury, with a 100% satisfaction rating. Ally’s communications expertise makes her the ideal partner to create content that converts into sales.

Bianca

Punt

Director | Business Development

Bianca is a brand dynamo and business leader with a passion for sharing practical advice that delivers results. She currently lectures on brand at Te Wānanga o Aotearoa and has delivered marketing training to over 120 businesses through Enterprise North Canterbury, with a 100% satisfaction rating. Bianca’s long-term strategic approach ensures that each client receives invaluable insights with the power to transform their business.
Register your interest
Investment in the programme at full retail price of $2,470 + GST, plus the cost of your time in programme sessions at charge-out value. Must be claimed within 12 months of the final session, with proof of purchase and full attendance. We may check charge-out rates.

Register your interest

Next programme: Wednesdays 3, 10, 17 and 24 March 2027. Eight places only.

Interested in a one on one workshop? Get in touch with the team.

To see if your business is eligible for support, contact your local Regional Business Growth Advisor.

RegisterRegister Now

Don’t just take our word for it…

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Julie-Falls Anderson and Hamish Anderson,Te Wānanga o Aotearoa,Ōtautahi

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Michele Fantham, Radius Building

“I would recommend the course to any small business that wants to learn more about marketing avenues and how to make the most of their marketing dollar spend. The courses really help me narrow down my focus and make me feel more confident that I am reaching the right people through my marketing. The benefit of having questions answered as you are learning and discovering the questions by two marketing gurus is invaluable.”

Charlotte Johnson

"The content is really specific. It's about setting a goal, learning your target audience, and how to capture them throughout their journey."

Workshop participant

“The workshops were packed with helpful information and the facilitators were generous in their customising examples to our businesses and helping us by answering our individual questions. Highly Recommended.”

Marina Shearer

"It helped enormously having someone of the calibre of the presenters show me how to apply the concepts in the case of my small business. Really really helpful.”

Diane Holding, Fancrest Estate

“Very clever, dedicated people who are genuinely lovely human beings. They're keen to see you succeed.”

Angela Clifford, The Food Farm

“A big thank you to Bianca, Ally and Beccy! I was lucky enough to complete the 24 hour marketing course with Attraction Studio and I have learnt so much!  You all made it easy to understand and explained where and what to focus on specifically to each individual business.  It was all so helpful!”

Janine Thompson

“Excellent presentation of social media marketing, it was informative and you shared your knowledge freely- thank you.”

Deb R

“I've encountered the Attraction Studio team three times through various seminars and courses and am always left impressed by their sheer depth of knowledge and their enthusiasm and willingness to share it.”

Gillian St. Kevern

“I would recommend the course to any small business that wants to learn more about marketing avenues and how to make the most of their marketing dollar spend. The courses really help me narrow down my focus and make me feel more confident that I am reaching the right people through my marketing. The benefit of having questions answered as you are learning and discovering the questions by two marketing gurus is invaluable.”

Charlotte Johnson

“The workshops were packed with helpful information and the facilitators were generous in their customising examples to our businesses and helping us by answering our individual questions. Highly Recommended.”

Marina Shearer

“I've encountered the Attraction Studio team three times through various seminars and courses and am always left impressed by their sheer depth of knowledge and their enthusiasm and willingness to share it.”

Gillian St. Kevern

"It helped enormously having someone of the calibre of the presenters show me how to apply the concepts in the case of my small business. Really really helpful.”

Diane Holding, Fancrest Estate

“Very clever, dedicated people who are genuinely lovely human beings. They're keen to see you succeed.”

Angela Clifford, The Food Farm

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Michele Fantham, Radius Building

“A big thank you to Bianca, Ally and Beccy! I was lucky enough to complete the 24 hour marketing course with Attraction Studio and I have learnt so much!  You all made it easy to understand and explained where and what to focus on specifically to each individual business.  It was all so helpful!”

Janine Thompson

“I've encountered the Attraction Studio team three times through various seminars and courses and am always left impressed by their sheer depth of knowledge and their enthusiasm and willingness to share it.”

Gillian St. Kevern

“I would recommend the course to any small business that wants to learn more about marketing avenues and how to make the most of their marketing dollar spend. The courses really help me narrow down my focus and make me feel more confident that I am reaching the right people through my marketing. The benefit of having questions answered as you are learning and discovering the questions by two marketing gurus is invaluable.”

Charlotte Johnson

"We collaborated with Attraction Studio and undertook an audience workshop to identify who is our ideal client. What was most interesting was that the interactions that we wanted with clients aligned very closely to our company values and it was encouraging to discover that the team were aligned on this. Ally and Bec’s facilitated the meeting and encouraged everyone to contribute is an open style. A worthwhile exercise"

Tracy Eddy, GSI South

“The workshops were packed with helpful information and the facilitators were generous in their customising examples to our businesses and helping us by answering our individual questions. Highly Recommended.”

Marina Shearer

“I've encountered the Attraction Studio team three times through various seminars and courses and am always left impressed by their sheer depth of knowledge and their enthusiasm and willingness to share it.”

Gillian St. Kevern

"It helped enormously having someone of the calibre of the presenters show me how to apply the concepts in the case of my small business. Really really helpful.”

Diane Holding, Fancrest Estate

“Very clever, dedicated people who are genuinely lovely human beings. They're keen to see you succeed.”

Angela Clifford, The Food Farm

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Michele Fantham, Radius Building

“A big thank you to Bianca, Ally and Beccy! I was lucky enough to complete the 24 hour marketing course with Attraction Studio and I have learnt so much!  You all made it easy to understand and explained where and what to focus on specifically to each individual business.  It was all so helpful!”

Janine Thompson

Thanks! We'll be in touch soon.
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