Tauwhiro is a socially conscious hair salon and cafe which provides free or low-cost services to vulnerable people in the community, subsidised by their fee-paying clients. We collaborated with them to develop a brand that lets their kaupapa shine.

More storytelling
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The Tauwhiro team are passionate about their community and their mission, but didn’t know how to confidently tell the story of their brand. We crafted a powerful brand narrative, supported by key messaging and a press release, to make it easier for Tauwhiro to share their story.

More strategy
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Tauwhiro was developed and launched by Te Rūnanga o Ngāti Rārua, and the tohu of the iwi is incorporated into the Tauwhiro brand. A contemporary interpretation of the Pātiki is woven through the brand collateral, representing abundance, prosperity, and the ability to provide for the community. The deep teal is inspired by the waters of the Riuwaka Resurgence, a site of significance for Ngāti Rārua.

More Innovation

Tauwhiro asked us to create a website that felt modern, approachable, and different to the ‘standard’ salon websites used by their competitors. Their single-page site is elevated by horizontal scrolling, and features warm, candid photography of the Tauwhiro team.