Lucino Benchtops was ready to make an impact. After an operational overhaul, the business was preparing to re-establish itself in the market: as the indisputable leader, home of the best benchtops in the industry.

The team needed a digital presence that reflected the strength of the business, the quality of its products, and the visionary mindset of its team.

More impact
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The existing website was heavily focused on kitchen imagery; functional and industry-appropriate, but hardly inspiring, and far from unique. We shifted the spotlight, putting products and materials firmly at the centre of the experience.

Striking videography that shows every textural element of the stone. Detailed renders that bring surfaces to life. Uncluttered layouts, elegant design, space for the product to shine. It’s a fitting introduction to Lucino’s premium range.

More inspiration

The new website makes it easier for architects and specifiers to explore the full product range. Small colour swatches give way to dramatic full-slab imagery and detailed room renders, letting specifiers explore how each surface responds to light, joinery, and spatial elements.
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This visual inspiration is supported by easy-to-find product data and clear enquiry pathways, creating a balanced experience that supports informed decision-making.

More consistency

To elevate the full brand ecosystem we refreshed the team’s business cards, developed new product catalogues, and created social media content, bringing the same premium look and feel to every touchpoint.
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The result is a cohesive, confident brand presence that sets the stage for Lucino’s ongoing commercial success.