Showcasing the strengths of an insurance innovator with strategic brand development and results-focused multi-channel campaigns.


GSI Insurance Partners

Project Update:

January 2024

SERVICES: Brand & Marketing Strategy, Digital Campaign Design & Execution


Ongoing strategic planning and execution to strengthen and evolve the GSI brand

Multichannel marketing campaigns delivering up to 650% ROAS

Ongoing website updates to streamline the customer journey

Development of insurance product sub-brands

Collateral and internal documentation design

GSI Insurance Partners have been helping Kiwis protect their livelihoods, farms and businesses since 2005. Their team of brokers have a passion for creating innovative, tailored insurance solutions - but this wasn’t reflected in their marketing. 

We worked with GSI to develop their brand positioning and launch a multi-channel campaign highlighting their unique approach and delivering measurable returns for their business.

After in-depth audience and market research, we developed a compelling mass media campaign to increase brand awareness in the high-priority commercial insurance market. Our positioning focused on the tailored aspect of GSI’s service offering, reflected in the ‘One Size Fits -One’ messaging. This campaign ran across multiple digital channels over an initial three-month period, with robust KPI tracking and regular reporting and maintenance.

In parallel with the campaign, we made ongoing updates to the GSI website to boost its SEO ranking and ensure the website content reflected the new positioning. Following the initial three-month period, the campaign has been refreshed to evolve the brand story, introduce remarketing elements, and further tailor our targeting. We also developed and launched a new sub-brand for GSI’s innovative rural product, AgriCover+.