For over 20 years, the Canterbury Charity Hospital has been providing free medical care for people who would otherwise go without treatment. The organisation was making a real difference - but their brand was tired, their voice was lost, and their story wasn’t being told.
New communications, web and content strategies helped the Charity Hospital connect with new volunteers and donors. Website donations doubled within three months of the project launch, and the Charity Hospital is on track to triple the number of surgeries it provides in 2026.
More conviction
We began by surveying the hundreds of volunteers who keep the Charity Hospital running. These insights became the foundation of our new brand position: the Charity Hospital as a place of community and conviction, proudly delivering world-class care. This spirit of resilience and innovation flows through all of the Charity Hospital’s communications, online and offline.
More connection
The new website brings the brand to life through a modern, welcoming digital experience that makes it easy for the Charity Hospital to connect with the community it serves. Clear pathways guide patients, referrers, donors and volunteers to the information they need, and every interaction feels simple and supportive.
More consistency
Across the Charity Hospital’s physical and digital channels, every touchpoint now tells the same story. From the website and social media to email newsletters, printed collateral and event promotions, all communications further the central narrative of community, conviction, and world-class care. In the six months since the new strategy was implemented, social media followers have increased by 34%, and posts have been viewed over 800,000 times.
