Bowalley Free Range is a family-owned business with a strong commitment to animal welfare best practices - but in a product category with low loyalty and engagement, they needed a way to stand out. Their launch of a new 15-pack of eggs created an opportunity to build brand awareness and set a new standard for industry transparency. 

More storytelling

All the competitors were talking about free range, but only Bowalley had the real deal - a live feed to their free-range farms and happy chickens. We created a tongue-in-cheek campaign centred on the live feed, creating a 700% increase in average monthly views and issuing a challenge to the rest of the industry. 

More engagement

‍During the campaign design process we validated global trend analysis with local interviews and focus groups, building a clear picture of values-driven shoppers looking to make ethically conscious purchases. We tailored our messaging to these shoppers and packed our campaign full of personality, leading to a 1545% increase in social media engagement and 691% increase in website traffic compared to the previous year.