Why Consistency in Graphic Design is Important For Your Social Media Presence

For any business, maintaining an informative, engaging and on trend social media presence can be difficult, let alone coming up with content to accurately promote your brand. By using the help of a graphic designer, you can enhance the key aspects of your business branding through visual elements such as colour, image styles and the typography you use on your social media updates. This will make your brand recognisable and help build a strong brand relationship with your followers and potential customers. With social media platforms becoming the best way for businesses to connect with their customers, you want to make sure that your channels accurately represent your brand, be it on Facebook, Instagram, Twitter or Pinterest. It’s important to listen and learn from your target audience, continually improving your updates and finding new ways to catch your audience’s eye. The key to building a strong and engaging social media presence is quality design and consistency.

From your website, to your business cards and to your social media, you want your brand to have a strong set of visual elements that represent who you are. If you aren’t happy with your business branding, chances are, that your audience won’t be happy with it either, quickly losing interest and creating a missed opportunity for you. It is best if you get in touch with a graphic designer to help pinpoint your ideal business branding. This will also make it much easier for you when it comes to social media, as you’ll have a specific style of visual assets that you can revert to when you need to post an update. Let’s go through some of the key things you need to keep consistent in your graphic design, to help your social media remain at the top.

Colours and Patterns

If you already have a logo or website, you mostly likely have a few colours that appear throughout your branding materials. Your graphic designer will often use these colours in your designs, so make sure you are happy with how these characterise your brand. Pinpoint which colours you choose to represent your business, as these will inspire how your target audience evaluates your style. Once you’ve decided on this, make sure that you stick to these colours, as these will become recognisable. Think about how Cadbury ’s iconic purple colour has been used in their packaging and throughout their business history. This brand has applied their unique colour throughout their social media channels, meaning that when users are scrolling through their feeds, they’ll immediately recognise an update from Cadbury, even before seeing their username. This also applies to the patterns that your graphic designer incorporates into your designs. Whether this is simple line art or 90’s era geometric shapes, you’ll want this to remain consistent from your website to your social media channels. These aspects of graphic design help represent the vibe of your brand and can be highly engaging for return viewers due to the cohesive and memorable nature of your content.

Imagery Style

Images are of course, one of the best ways your audience can visualise your product or service. Similar to the aspect of colour, you’ll want your images to remain consistent across all the touch points of your brand. A lot of top social media profiles have managed to incorporate consistent imagery throughout their social media and websites. Using a filter on all your social media images will create a visually appealing overall appearance for your social media profile, whether that’s increasing the shadows of each image or highlighting the whites of your photos to make them seem more pristine.

Typography

Typography is how the text content of your visual material appears. This can range from all sorts of computer-generated fonts to brush stroke, calligraphy, and other design options. It’s a good idea to only use one or two fonts for your brand and keep these consistent through your social media, as it will become the recognisable voice of your brand. Australian brand, Frank Body , uses a classic typewriter style font in their logo, packaging text and content produced for their social media profiles. Scroll through their profile and you’ll recognise their content created specifically for their audience. This is also easy to pick due to their peachy colour and simple line patterns used in a consistent manner.

Maintaining consistency will emphasise the personality of your brand. This continuity will help you build an audience that should be able to immediately recognise your branding. Consistency is also a huge factor in the growth of social media as regular, quality updates on social media will keep your brand top of mind to your customers and help to foster positive purchasing decisions.

If you need help with promoting your business consistently on social media, don’t hesitate to get in touch with Claire Stevens at Crunchy Social for ways we can improve your business social media.