Use your online reviews in your marketing
Online reviews provide valuable content that you shouldn't ignore. Integrating reviews and ratings into your overall marketing is essential, for any business, any size.
Why? Well, by sharing user reviews in your marketing efforts, you’re using word of mouth as a persuasion tool for potential customers to pick you. Make great reviews work as hard as they can for you. Here are some ideas on how you can leverage your online reviews:
1. Share reviews in promotional emails
According to Campaign Monitor, the average office worker receives over 121 emails a day!
That’s unarguably a lot of emails. So, it’s vital that your customers love your emails, and are encouraged to do more than read and delete them. Reviews in these emails are little seals of approval for the promoted products and services from like minded people in their in-boxes.
2. Share reviews on social media
Social media creates opportunities to expand your network, grow your audience and ultimately your customer base. Not only will current and potential customers see a great review for your brand or business; it can also encourage others to share a similar experience.
3. Weave reviews tactfully in blogs, articles or ebooks
Content marketers often use reviews to subtly, shape opinions. By weaving them tactfully in articles you write, they’ll look like natural plugs. If you’re writing sales copy on a specific product or service, boost your conversions by including the voice of your customers in it.
"Boost your conversions by including the voice of your customers in it."
4. Use reviews in printed point of sale
From sales flyers, table talkers, banners or posters, there are hundreds of different ways you can incorporate reviews in print media. Google sees the benefit in it and has launched “Small Thanks”. Small Thanks with Google is a platform that allows you to create posters, online adverts, and social media posts. You can showcase your best reviews effortlessly. It’s available for most businesses. There are limited styles available on ‘Small Thanks’ that may not fit in with your brand, but you can always get us, to create something completely customised.
5. Using reviews in online advertising
Content from users can be the most compelling aspect of an advert for building trust, instilling social proof and encouraging new visitors. Reviews that have authentic experiences have the best impact. You can’t make people search for reviews on your company, but by doing this, they don’t have to.
Using your online reviews in your marketing is easy! Hopefully, these suggestions above help you with ideas for leveraging your customer reviews. If you’re interested in building up your online reviews, get in touch, and we can talk you through how our review systems can work for you.
Studio Thoughts
This is one of the many amazing benefits of having one of these listings. You’re getting FREE ad on the first page of Google.
The example below shows a search for a cat sitter in Christchurch. The top results are Google Ads, and then in a box with the Google Map are the Google My Business listings showing reviews and key contact information in actionable formats (meaning you can click through to the website, or on a mobile click to call the business instantly).
But just like any other marketing channel, it might not be the perfect fit for your brand.
If you're wanting to target a younger demographic 25-35, Instagram has a better engagement rate for that age group than Facebook, which generally results in higher quality leads to a website. If you're a product based company, you can also create shoppable images which a person can purchase directly from on Instagram :- making it even easier for the end user.