Giveaways are perfect lead magnets, especially if done well.
They can help build your database and sell more products, or make more money from individual purchases. When coupled with 'value-added' marketing, giveaways are an affordable way to capture and hold a customer's attention over time.
Use giveaways to lay the foundation of loyal, lasting relationships, rather than being transactional.

People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, this is how people discover new things, learn information, and make buying decisions.
To determine the best type of Facebook ad for your business, make sure you think about your objectives.
5 Facebook Marketing Ad Types
Single Image
Video
Messenger
Carousel
Collection

Positive customer reviews can increase lead conversions by 270%
65% of consumers check Google reviews before visiting a website

Are you ready for the holiday season?
Every year it seems to sneak up on us. You may have noticed some of the bigger chains are already starting to sneak holiday decorations into their displays, and Ballantynes have already auditioned for their Santa.
You won’t want to miss seasonal promotional opportunities, or holiday sales - especially as people are more likely to spend over the Christmas period than any other specific time of the year.
Here’s 5 campaigns/techniques you can use over the holiday period.
Partner Up
Create Holiday Bundles
Offer Gift Cards
Remarket to “Lost” Customers
Interactive Campaigns

Reach - Google has over 2+ trillion searches a year (5 billion per day)
Targeting Capabilities - Target specific audiences based on their demographics, behaviours, interests, how they have interacted with your site before and more!
Harness Your Target Audience’s Intent
Budget Control - Set flexible budgets from $5 a day that you can increase, decrease, or stop instantly.
Boost SEO Results - Be in front of customers that may not have heard of your brand before.
Brand Awareness - Be on page one of Google that may take years to achieve with organic search optimisation especially for broad competitive words e.g builder christchurch

Audience
Budget
Message

Post-purchase communication is an essential part of a customer retention strategy. Don’t miss your opportunity to turn one-time customers into loyal, repeat customers.

A Net Promoter Score (NPS) is a powerful tool used to track customer loyalty and gauge customer lifetime value. A simple survey asking customers to rate your business, product or service on a scale of 0-10.
- It gives you a simple answer to find out what customers think of your brand, what you’re doing well and/or whether you need to make some changes to your product/service.
You can compare how different teams or departments are tracking compared to each other.
Easy way to benchmark against competitors. Have a look at our website for a link to industry benchmarks within New Zealand. ( https://www.customermonitor.com/net-promoter-score-benchmarks-new-zealand )
In a snapshot, the real benefit of the NPS shows you how you can strategically engage with your customers.
Source: Zapier

Having the survey on your website, you can catch people while they’re still “warm leads”, where people tend to give their most honest and relevant feedback. You’re more likely to get a response quickly as you’re not asking for personal details e.g email address.
If you can understand why website visitors are not converting at different stages of the customer journey, you can start to address these issues and build a better experience for your visitors. This leads to increased sales and conversions for your business!
eg not ordering a product because they didn’t know how long it would take to deliver. Solution - more info on the product page.
These surveys can also help you understand your brand’s position in the market through the questions you ask. Surveys can help you gain insight into what your brand’s pro’s and con’s are for the end user.