The Value of Surveys
Businesses need valid and reliable data to make good decisions.
Surveys helps us to understand the why behind what people are doing . You can find out what their problems are, solutions for those problems and the ideal ways to to present the solution to them.
Surveys can help drive new products or services, ways you can help clients more effectively or improve your communication with them at vital stages in the customer journey.
For example, when a potential customer discovers your service, the first contact with your company is a great time to find out how they found you and what their need is.
Sometimes by asking them these questions personally is a better way than relying on your website’s analytics as it can give you more insight.
After browsing your site a few times, the potential customer may be struggling to get through the customer journey. E.g an abandon cart or an ebook download and then nothing.
Collecting feedback by asking potential customers directly is the best way to identify reasons for the non-purchase.
By looking at the data on your analytics you’re able to see that they have abandoned their cart but not why they have. By asking them directly you can potentially improve the customer experience and react quickly to any issues.
This is where you could question your customers on all previous stages of their experience with you. You could collect ‘live’ feedback, which if good is great, but if they mention any negative feedback you can act on it faster, and turn them from a dissatisfied customer into a happy one without delay.
Every client deserves a long-term follow up.
The timeframe for this depends on whether your product can be consumed quickly or if the product/service’s benefits are best known over time.
By surveying at this stage you can find out if the customer enjoyed using your product/or experiencing your service and where you may be able to optimise your offering for future customers.
After the purchase has passed, the customer journey can still continue.
If you’re not sure if your customer will shift brands, a customer retention survey can help you gauge how loyal your customer is towards your brand and their experience with you.
A customer retention survey may assist in keeping customers by understanding their expectations and needs directly from them.
Studio Thoughts
This is one of the many amazing benefits of having one of these listings. You’re getting FREE ad on the first page of Google.
The example below shows a search for a cat sitter in Christchurch. The top results are Google Ads, and then in a box with the Google Map are the Google My Business listings showing reviews and key contact information in actionable formats (meaning you can click through to the website, or on a mobile click to call the business instantly).
But just like any other marketing channel, it might not be the perfect fit for your brand.
If you're wanting to target a younger demographic 25-35, Instagram has a better engagement rate for that age group than Facebook, which generally results in higher quality leads to a website. If you're a product based company, you can also create shoppable images which a person can purchase directly from on Instagram :- making it even easier for the end user.