To introduce the new brand to the PCNZ team, we wanted to give them something that felt welcoming and personal, and really expressed the refreshed brand values: Community, Authenticity, Leadership and Positivity. The finished pack includes a ceramic cup, notebook and updated business cards, all in packaging that mirrors the new PCNZ brand.
We commissioned handmade ceramic mugs, chose sustainable packaging options and used New Zealand strongwool to protect the products in transit. The strongwool we used was recycled from another Attraction Studio client sample - with their permission, of course!
“We’d like to pay homage to Christchurch-based Attraction Studio, who worked within our limited budget to create a brand that is timeless and bold. To Bianca Punt, Tania McCoy, Rachael and the team – thank you, you are sensational and we loved working with you.”
— Property Council NZ