attraction studio brand logo white




attraction studio pcnz brand environmental packaging on table

Something welcoming and personal

Property Council New Zealand engaged us to update their brand identity to reflect their refreshed organisational strategy and values, and help them launch their refreshed brand to the world.

We designed distinct logos for the sub-brands that represent different facets of their organisation. They're all subtly different to reflect the brand identities of each entity, but all tie back to the simplicity and connection of the primary PCNZ logo. 
For the office and event signage design, we brainstormed the visual concepts associated with each of the client’s organisational values. We used elements from the client’s primary logo and sub-logos to represent these concepts in the final artwork. 

Read the full brief

To introduce the new brand to the PCNZ team, we wanted to give them something that felt welcoming and personal, and really expressed the refreshed brand values: Community, Authenticity, Leadership and Positivity. The finished pack includes a ceramic cup, notebook and updated business cards, all in packaging that mirrors the new PCNZ brand.

We commissioned handmade ceramic mugs, chose sustainable packaging options and used New Zealand strongwool to protect the products in transit. The strongwool we used was recycled from another Attraction Studio client sample - with their permission, of course!