attraction studio brand logo white

Case Study

O Studio



The Brief

A brand to reflect the space

O Studio is a wellness centre in Christchurch, located at The Welder; a health & wellbeing complex. They provide services from Yoga, Massage and much more. This project was taken on by our team to develop a brand and identity with the goal to create a space of focus, awareness, action and acceptance.

The Process

Award-winning space with a
matching brand

The O-Studio space designed by Establish Studio has strategically utilised colour and materials to shift customer’s emotional and physical state in each room respectively.

The colours chosen for the brand come from the Māori creation story.
Green represents Tāne Mahuta and symbolises determination, resilience, strength and transformation.

Red represents Papatūānuku, the earth-mother, the sustainer of all living things, and symbolises nourishment, growth, emotion, intellect and spiritual awareness. Earthy versions of these colours are used for their calm, warm energy.

The name O-Studio was inspired by the Japanese “Ensō” symbolising enlightenment, strength and the wholeness of the spirit. O-Studio is the space to work on and develop yourself.

attraction studio o-studio brand the team

"Thank you to Tania, Bianca & everyone at Attraction for all their help on our project! These guys have really smashed it, honestly.

The reception we’re getting on social media is AMAZING - all the work they have done with us is speaking so well to our audience! Getting the website done in such a short time frame and still finding time to outline the really important brand guidelines for facebook this week was so cool! And Bianca getting the flyers done and hand delivered - just awesome!

Hope you know how much Tim, Jess and I appreciate your work 10/10 would recommend :)"

— Sam Thomas