Attraction Studio Rebrand
Somehow Attraction is over 4 years old (young) already!⠀
From a home office with 2 people & a dog, to the big move into a commercial space and a family of 6 & 3 dogs.⠀
It’s been an amazing ride, and we’ve developed so much, we’re quite proud of what we’ve achieved.
Just like that second-round of adulthood, where you’ve had the ‘finding myself’ stage and realised a few things as to what you’re about; we’re at that stage in Attraction-life. Same brand essence, purpose, mission and values, just further clarified. More capability and experience. Flat out, better everything.
So, as you do, we looked in the mirror and thought “We’ve changed. We need a new look. This just isn’t really us anymore.”
Our new branding reflects us working in the background, a partnering shadow, pushing client’s brands into the limelight.
The identity called out for dark, quiet graphics, representing the 'shadow' at work.⠀
Graphic elements using stripes and shapes are used as representations of themes or messages relating to content. For example, two circles coming together represent relationships between Attraction and our clients, or a business and their clients, whereas vertical bars are used with reports, like a bar chart.
In a balancing contrast, the customer experience of Attraction Studio is where the fun and relatability comes into play. Our tone of voice and photos of our team and clients are more lighthearted and energetic. Relationships are key. We’re all in this together.⠀
Studio Thoughts
This is one of the many amazing benefits of having one of these listings. You’re getting FREE ad on the first page of Google.
The example below shows a search for a cat sitter in Christchurch. The top results are Google Ads, and then in a box with the Google Map are the Google My Business listings showing reviews and key contact information in actionable formats (meaning you can click through to the website, or on a mobile click to call the business instantly).
But just like any other marketing channel, it might not be the perfect fit for your brand.
If you're wanting to target a younger demographic 25-35, Instagram has a better engagement rate for that age group than Facebook, which generally results in higher quality leads to a website. If you're a product based company, you can also create shoppable images which a person can purchase directly from on Instagram :- making it even easier for the end user.