Know them,

grow them.

You've got the brand foundations. Now find out exactly who buys from you, follow them from stranger to loyal regular, and leave with a marketing plan you can actually run.
When
4 Wednesdays
3, 10, 17, 24 March
Time
9am to 12pm
plus homework
Group
Up to 8 businesses
2 facilitators
Then
One-on-one
coaching session
Four weeks, one clear plan
Week 1
3rd March
Know them
Who buys from you, who you wish bought from you, and why. You'll build an in-depth customer profile and write messaging that speaks to their real motivations.‍
Week 2
10th March
Map your journey
Follow that customer from the first time they hear of you to the day they buy again. Spot the leaks, and the moments where a small change pays off most.‍
Week 3
17th March
Build the plan
Turn the journey into a campaign: channels, messages, budget and targets. Then run the numbers to see what it should return.‍
Week 4
24th March
Review and Launch
Pressure-test your plan with the facilitators and the group, sort quick wins from longer projects, and leave ready to go.‍
Week +
Onwards
One-on-one coaching
A private session once your plan is in motion, to look at early results and adjust.
What you'll walk away with
Customer Profile
A detailed profile of your most valuable customer, and what really drives their buying decisions
Messaging
Ready-to-use marketing messaging written for that customer, not for "everyone"
Customer Journey
A map of your customer journey, showing where people drop off and where you win them
Campaign Plan
A clear, costed campaign plan tailored to your business and ready to roll out
ROI focus
A channel focus, so you know where to put your money and what to stop paying for
ROI Clarity
A simple calculator to work out your return on marketing spend

"It's made us think about the whole marketing journey and funnel."

Past participant, rated 10 / 10

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Julie-Falls Anderson and Hamish Anderson,Te Wānanga o Aotearoa,Ōtautahi

“Attraction Studio are just the best. They are so deeply passionate about what they do. Their teaching methods are brilliant and work for those who are new to digital marketing or those who are more experienced. I wouldn't hesitate to work with them again and encourage anyone thinking about working with them, to go for it! They're absolutely brilliant. You won't regret it and you won't be disappointed.”

Michele Fantham, Radius Building

“I would recommend the course to any small business that wants to learn more about marketing avenues and how to make the most of their marketing dollar spend. The courses really help me narrow down my focus and make me feel more confident that I am reaching the right people through my marketing. The benefit of having questions answered as you are learning and discovering the questions by two marketing gurus is invaluable.”

Charlotte Johnson

"The content is really specific. It's about setting a goal, learning your target audience, and how to capture them throughout their journey."

Workshop participant

“The workshops were packed with helpful information and the facilitators were generous in their customising examples to our businesses and helping us by answering our individual questions. Highly Recommended.”

Marina Shearer

"It helped enormously having someone of the calibre of the presenters show me how to apply the concepts in the case of my small business. Really really helpful.”

Diane Holding, Fancrest Estate

“Very clever, dedicated people who are genuinely lovely human beings. They're keen to see you succeed.”

Angela Clifford, The Food Farm

“A big thank you to Bianca, Ally and Beccy! I was lucky enough to complete the 24 hour marketing course with Attraction Studio and I have learnt so much!  You all made it easy to understand and explained where and what to focus on specifically to each individual business.  It was all so helpful!”

Janine Thompson

Save your place for March

Places are limited to eight businesses. Get in touch to save yours or ask a question.

This training is registered with the Regional Business Partner Network. To explore if your business is eligible for support, register with RBP.

$2,470 + GST/per business

Talk to us about payment options
Register your interest

So, who is

this for?

A hands-on workshop for established business owners who want to get more from their marketing and leave with a clear idea of what to focus on next.
Take me to the form

This workshop is a good fit if…

  • You're an established business spending money or time on marketing, but not seeing the results you'd hoped for
  • You're not completely sure who your best customer is, or you're trying to reach a new kind of customer
  • You want to see real progress before you walk out the door
  • You'd rather make decisions on numbers than gut feel
  • You enjoy working things through with other business owners

It's not designed for brand new businesses, or businesses without a marketing budget.

‍

Programme details

  • Format: In person at our studio, 204 St Asaph Street. Interactive and practical
  • Facilitators: Ally and Bianca
  • Group size: Limited to 8 businesses, so everyone gets real attention
  • Schedule: Four Wednesday sessions, 3, 10, 17 and 24 March 2027, 9am to 12pm, plus light homework
  • Follow-up: One one-on-one coaching session after the programme
  • Investment: $2,470 + GST per business

Ally

Mullord

Communications

Ally is an experienced marketing strategist and award-winning copywriter. With a background in journalism, marketing, and sales, she brings a unique understanding of buyer behaviour and brand communication to every project. Ally has delivered marketing training to over 120 businesses through Enterprise North Canterbury, with a 100% satisfaction rating. Ally’s communications expertise makes her the ideal partner to create content that converts into sales.

Bianca

Punt

Director | Business Development

Bianca is a brand dynamo and business leader with a passion for sharing practical advice that delivers results. She currently lectures on brand at Te Wānanga o Aotearoa and has delivered marketing training to over 120 businesses through Enterprise North Canterbury, with a 100% satisfaction rating. Bianca’s long-term strategic approach ensures that each client receives invaluable insights with the power to transform their business.
Thanks! We'll be in touch soon.
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