March 24, 2020
Bianca represented Attraction Studio as one of a panel of ten experts at the New Zealand Institute of Professional Photographers speed networking event.
Social media expert at NZIPP event. Bianca represented Attraction Studio as one of a panel of ten experts at the New Zealand Institute of Professional Photographers speed networking event. It was a great night talking to people about their photography journeys, information sharing and learning. Social media by far was the biggest question mark for everyone. And it’s not the technical, overly complex stuff.
It’s the general basics:
• What do I post on Facebook vs Instagram?
• How many times a week?
• What sort of stuff am I saying?
• Boosting or ads?
• What am I trying to get - likes/shares/comments?
Am I doing it right?
People aren’t confident with the general basics of running their own social media. It’s a really stressful, confusing space for them. Part of the problem might be that social media, with the constant effort involved, generally doesn’t get results like a website (which feel like a lot less effort). That makes people feel like they’re doing something wrong.
To help - we’ve developed a one on one social media workshop, which puts together a clear personalised strategy to answer the above and more, and gives people confidence and practical steps to run effective social media. Followed by support to help them improve over time.
Photos by the amazing Juliette Capaldi of Etta Images.