Facebook Ad Types
People spend more time than ever on their phones, and 20% of that time is spent either on Facebook or Instagram. Naturally, this is how people discover new things, learn information, and make buying decisions.
To determine the best type of Facebook ad for your business, make sure you think about your objectives.
5 Facebook Marketing Ad Types
- Single Image
- Video
- Messenger
- Carousel
- Collection
Single Image
Perfect for promotions or one off imagery especially for service based businesses or companies that don’t have a lot of products. It’s great at driving unique traffic to your website (new people to your website). Includes one simple call to action e.g learn more.
Video
Tell your story with motion. We can create this using photos and text (Slideshow), or have an in-stream video ad that plays mid-roll in Facebook original content. This is the closest Facebook Ad type to TV ads.
Messenger
The easiest way to take advantage of an inbox is through Facebook Messenger - unlike potential customer’s emails they are more likely to open and read the ad. People will see these ads in the messenger app - when they tap on an ad, they’ll be sent to the destination of your choice. It’s great for interacting with customers personally in order to get leads and answer any questions.
Even better messenger integrates with PayPal. The fewer steps they have to take, the better.
Carousel
You can show up to 10 images, or videos in a single ad, each with its own link.
Perfect for businesses who have several items/products/services that relate to each other. Or you may want to showcase one product or service with several attributes.
Collection (Instant Storefront/Instant Storytelling)
Expansion of the single photo or video ad. Perfect when you have a catalogue of products, have a main video or image and want to organise products most related to the potential customer. It’s a great way show a brand story as it shows off the style of products you stock.
Showcase your services or products to a highly targeted audience. It's one of the best channels to build awareness, community and gain customers. We know the little tricks for an effective ad, want more sales? Get in touch!
Studio Thoughts
This is one of the many amazing benefits of having one of these listings. You’re getting FREE ad on the first page of Google.
The example below shows a search for a cat sitter in Christchurch. The top results are Google Ads, and then in a box with the Google Map are the Google My Business listings showing reviews and key contact information in actionable formats (meaning you can click through to the website, or on a mobile click to call the business instantly).
But just like any other marketing channel, it might not be the perfect fit for your brand.
If you're wanting to target a younger demographic 25-35, Instagram has a better engagement rate for that age group than Facebook, which generally results in higher quality leads to a website. If you're a product based company, you can also create shoppable images which a person can purchase directly from on Instagram :- making it even easier for the end user.