NZFP

Client

New Zealand Financial Planning

Services

Brand Identity
Web Design
Marketing

Brief

New Zealand Financial Planning empowers people to enjoy life through sustained financial wellbeing. The identity calls for elements that emphasise NZFP's approach to financial plans

Brand

Logo represents the client and the advisors coming together to show guidance for kiwis financial wellbeing.

Pantone: 2380 C
CMYK: 67, 0, 11, 33
RGB: 0, 171, 142
HTML: 00AB8E

Pantone: 3268 C
CMYK: 13, 9, 0, 71
RGB: 40, 51, 74
HTML: 28334A

Brand Colors

The green represent the advisors, with their guidance and their experience and the navy represents the client.

Signage

Much of NZFP's signage are accompanied by photography and text that represent their values and their goals. They use people as their primary focus.

new zealand financial planning pop up banner

"

We are an organisation where everyone proactively supports and helps each other with the clear understanding that we are the sum of all parts
in providing excellence in client experience.

Website

We wanted to create a simple experience for end users, with company goals, such as transparency in mind. We made sure that content was straightforward and easily accessible and images to reflect that.

new zealand financial planning tablet and mobile view

new zealand financial planning mobile mockup

NZFP seeks to truly understand themselves and their clients and create an enjoyable and comfortable experience. They invest time to really understand their clients and create a strong and vigilant plan around your finances.

Internal Documentation

Text documents

For branding that attracts the right attention.