Foodies Local Guides


Kerry Ford


Brand Identity
Web Design


Foodies Local Guides aim to give travellers a safe and truely authentic street food experience with local knowledge and culture. Their goal was to incorporate a booking system where people can review, book and travel to destinations around the world using a local guide who can sign up and create a bespoke tour. What sets Foodies Local Guides apart from their competition is their use of the 'Adventure Scale' where you can experience cuisine that most tours don't have.

Pantone: 7625 C
CMYK: 0, 92, 99, 0
RGB: 238, 58, 36
Pantone: 2336 C
CMYK: 67, 62, 63, 54
RGB: 58, 56, 54
HTML: 3A3838
Pantone: Black 6 C
CMYK: 76, 68, 67, 90
RGB: 0, 0, 0
HTML: 000000
Pantone: 1225 C
CMYK: 0, 22, 83, 0
RGB: 255, 200, 69
Pantone: 637 C
CMYK: 61, 1, 9, 0
RGB: 78, 195, 2

Brand Colors

The Foodies Local Guides colour palette includes 3 primary colours and 2 secondary colours.

foodies local guides illustration taste vietnam
foodies local guides adventure scale all


With some insight from the client, we developed rustic and fun illustrations to replicate the feel that client wanted from his tours.

Safety. Authenticity. Adventure.

foodies local guides hat branding


The use of textures and that vibrant red were used in the creation of the website.

foodies local guides desktop


From the beginning the team at Attraction Studio have delivered a very high quality product. They have made the process seamless and enjoyable. The marketing team have proven their ability to manage any project and move them forward. I will not hesitate to use them again in the future.

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