We kicked things off with a brand workshop packed with questions to define Foodies’ vision, clarify their market offering, and understand their competitors and landscape. We came out of the workshop with everything we needed to develop a strong, consistent identity for Foodies.
The first medium we focussed on creating, was a website. The Foodies team found their existing web platform too restrictive, so we kept the elements they liked - including the booking engine - and integrated this with a flash new site.
We also took some of the hard work off their plate with automated forms and processes for their guide onboarding.
“It was an amazing process because it made me delve into the business and think about it in smaller and finer details.”
— Kerry Ford, Foodies Local Guides
A clear, consistent brand identity which reflects the passion and innovation that went into the Foodies business.
A defined target audience, based on thorough market research.
A dynamic marketing strategy to connect with the Foodies audience, underpin all marketing activity, and grow and develop with the business.
A hybrid approach to marketing implementation - Foodies director Kerry is a DIY kinda guy, so we take care of the tricky stuff and Kerry does the rest!
We love building local connections, so we put Kerry in touch with the awesome folk at The Alternative Board for business strategy support. It’s all about who you know!
A custom website which reflects the Foodies brand, appeals to their target market, and is ready to evolve and grow with their business.
Support through Foodies’ pivot to targeting the domestic market for Covid-19.
“Bianca and the Attraction Studio team have been absolutely amazing, right from the word go.”