If you’re not already using Boast or have some kind of review strategy in place, I can imagine you’ll scratch your head and think ‘dang, I better get on to this. An online review strategy is critical to your SEO, consumers purchase decisions and what search results actually gets clicked on. Reviews at the time of purchase, are what tips the customer in your favour (or a competitors favour if you have none or very little).
There are 5 very definite points that need to be remembered when looking at building a review strategy.
- Quantity -
This is the easiest to build. If you’re looking for a hairdresser and see that one has 100s of reviews and a 4 star average, while another has a single 5 star review, Which would you choose?
- Quality -
Great reviews and ratings will help improve the status of your business, everyone knows that. Although if you have 100s and all of them are 5 stars it may be a little suspicious. Sometimes letting that negative review through can be helpful for other customers to see. For example if a online dress shop has some negative reviews about the size being small, it lets other customers to buy a larger size than they normally would.
- Range -
It will be hard for a potential customer to find reviews about you, or even know that they should be looking for reviews about you if they’re only in one or two places. It’s best to have a wide-range approach to online reviews. Try to spread your good reputation across as many review sites as possible.
- Real -
All reviews need to be done by a real person. I know it can be hard to wait for more reviews to come in, especially at the start and it’s tempting to create your own reviews. However it’s not the best practice and you’ll probably be discovered, which wouldn’t be the best way to build trust.
- Recent -
For your reviews to help with your SEO, they need to be recent. Basically, you need to be able to ask for reviews and get them on a regular basis. If asking for reviews in person isn’t your strong point, look for an automatic review request that can ask for you.
If you’re interested in a review intelligence tool that covers all of these points, check out Boast
. Boast, makes it easy for you to have a review strategy in place without having to think about it or do much at all - you do what you’re best at (running your business) and Boast will take care of your online reputation. Have a look over at Boast for more information and a FREE demo!