Brand / Print
Value Tyres Limited (VTL) came to Attraction Studio to refresh a tired brand and bring consistency to their brand collateral.
We created a clear brand guideline accessible in one place, easy to use as a reference and source of the brand elements.
In the the brand guideline, we included guidelines for print and email resources such as letterheads, web pages and flyers, so that everything is graphically consistent.
The Service Partner Network and Partnership Program logos were updated to suit the brand style.
VTL required a signage installation guide which would be used by VTL reps and distributors and ensure signage is positioned well at distributor premises.
Our experience in the signage industry meant that we could design this with minimal guidance, knowing where signs should and shouldn't be placed for optimal marketing benefit.