Google's Online Review 'Game'- Local Guides

  • By Attraction Studio
  • 17 Oct, 2017

In true Google fashion, Google is changing the way we write reviews by turning it into a game.  

Local Guides - Google's gamification of writing online reviews

We’re all familiar with how fun Google can be especially on their homepage. From small tweaks to the logo to full blown illustrations, animations and even interactive games, Google has shown time and time again, how playful they can be.

Google is looking to be the most dominant in the review arena, competing with sites like Trip Advisor and Facebook. They’re also looking to improve the accuracy and level of contribution towards Google Maps. In true Google fashion, they’re doing this by turning consumer contribution into a game. This new program or game is Local guides.

‘Local guides’ allows users to review, post pictures and update information about businesses. It works using a point system – adding gamification. As humans are inherently competitive, creating a game to engage consumers in something we wouldn’t normally give much attention to is intelligent.

“As a Local Guide, you’ll help others explore the world and get great benefits in return. It’s a win-win. Every place you improve on Google Maps earns you points towards unlocking something new.”

You can receive points when you upload photos, share reviews, add new places, update information about a business or answer questions, it all depends on your level of contribution. The more points you earn the more perks you receive. Benefits as a local guide include early access to new products and features, 1 terabyte of free storage for your Google Drive, a free three-month Google Play Music subscription and more.

How can a small business benefit from local guides? 

Beyond the ability to review and publish photos for your own business, there are a number of reasons why you should sign up for Local Guides. First, you will be able to review businesses you benefit from in your area. Whatever your industry, you likely collaborate with several businesses to bring better services to your customers. Show your appreciation with a thoughtful review – the businesses may even return the favour.

Becoming a guide also gives you a chance to network, and by giving a face to your business you create a lasting impression on the people you meet. And finally, early access to Google tools and services can enhance your marketing efforts.

It can be tricky! If you have any difficulties with how to set one up or where to start contact Attraction Studio on 035501443 or send us an email and we can help you out.




By Attraction Studio 17 Oct, 2017

We’re all familiar with how fun Google can be especially on their homepage. From small tweaks to the logo to full blown illustrations, animations and even interactive games, Google has shown time and time again, how playful they can be.

Google is looking to be the most dominant in the review arena, competing with sites like Trip Advisor and Facebook. They’re also looking to improve the accuracy and level of contribution towards Google Maps. In true Google fashion, they’re doing this by turning consumer contribution into a game. This new program or game is Local guides.

‘Local guides’ allows users to review, post pictures and update information about businesses. It works using a point system – adding gamification. As humans are inherently competitive, creating a game to engage consumers in something we wouldn’t normally give much attention to is intelligent.

“As a Local Guide, you’ll help others explore the world and get great benefits in return. It’s a win-win. Every place you improve on Google Maps earns you points towards unlocking something new.”

You can receive points when you upload photos, share reviews, add new places, update information about a business or answer questions, it all depends on your level of contribution. The more points you earn the more perks you receive. Benefits as a local guide include early access to new products and features, 1 terabyte of free storage for your Google Drive, a free three-month Google Play Music subscription and more.

How can a small business benefit from local guides? 

Beyond the ability to review and publish photos for your own business, there are a number of reasons why you should sign up for Local Guides. First, you will be able to review businesses you benefit from in your area. Whatever your industry, you likely collaborate with several businesses to bring better services to your customers. Show your appreciation with a thoughtful review – the businesses may even return the favour.

Becoming a guide also gives you a chance to network, and by giving a face to your business you create a lasting impression on the people you meet. And finally, early access to Google tools and services can enhance your marketing efforts.

It can be tricky! If you have any difficulties with how to set one up or where to start contact Attraction Studio on 035501443 or send us an email and we can help you out.




By Attraction Studio 08 Aug, 2017

If you’re not already using Boast or have some kind of review strategy in place, I can imagine you’ll scratch your head and think ‘dang, I better get on to this. An online review strategy is critical to your SEO, consumers purchase decisions and what search results actually gets clicked on. Reviews at the time of purchase, are what tips the customer in your favour (or a competitors favour if you have none or very little). 

There are 5 very definite points that need to be remembered when looking at building a review strategy. 


  1. Quantity - This is the easiest to build. If you’re looking for a hairdresser and see that one has 100s of reviews and a 4 star average, while another has a single 5 star review, Which would you choose? 
  2. Quality - Great reviews and ratings will help improve the status of your business, everyone knows that. Although if you have 100s and all of them are 5 stars it may be a little suspicious. Sometimes letting that negative review through can be helpful for other customers to see. For example if a online dress shop has some negative reviews about the size being small, it lets other customers to buy a larger size than they normally would. 
  3. Range - It will be hard for a potential customer to find reviews about you, or even know that they should be looking for reviews about you if they’re only in one or two places. It’s best to have a wide-range approach to online reviews. Try to spread your good reputation across as many review sites as possible. 
  4. Real - All reviews need to be done by a real person. I know it can be hard to wait for more reviews to come in, especially at the start and it’s tempting to create your own reviews. However it’s not the best practice and you’ll probably be discovered, which wouldn’t be the best way to build trust.  
  5. Recent - For your reviews to help with your SEO, they need to be recent. Basically, you need to be able to ask for reviews and get them on a regular basis. If asking for reviews in person isn’t your strong point, look for an automatic review request that can ask for you. 


If you’re interested in a review intelligence tool that covers all of these points, check out Boast . Boast, makes it easy for you to have a review strategy in place without having to think about it or do much at all - you do what you’re best at (running your business) and Boast will take care of your online reputation.  Have a look over at Boast for more information and a FREE demo!

By Attraction Studio 31 Jan, 2017
The infographic below by the team at "The Deep End" compiled this great list of web design trends for 2017. The best part of this list, instead of being purely superficial and "on trend" they can actually help conversions on your web page. Take a look and let us know what you think.
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