Google's Online Review 'Game'- Local Guides

We’re all familiar with how fun Google can be especially on their homepage. From small tweaks to the logo to full blown illustrations, animations and even interactive games, Google has shown time and time again, how playful they can be.

Google is looking to be the most dominant in the review arena, competing with sites like Trip Advisor and Facebook. They’re also looking to improve the accuracy and level of contribution towards Google Maps. In true Google fashion, they’re doing this by turning consumer contribution into a game. This new program or game is Local guides.

‘Local guides’ allows users to review, post pictures and update information about businesses. It works using a point system – adding gamification. As humans are inherently competitive, creating a game to engage consumers in something we wouldn’t normally give much attention to is intelligent.

“As a Local Guide, you’ll help others explore the world and get great benefits in return. It’s a win-win. Every place you improve on Google Maps earns you points towards unlocking something new.”

You can receive points when you upload photos, share reviews, add new places, update information about a business or answer questions, it all depends on your level of contribution. The more points you earn the more perks you receive. Benefits as a local guide include early access to new products and features, 1 terabyte of free storage for your Google Drive, a free three-month Google Play Music subscription and more.

How can a small business benefit from local guides?

Beyond the ability to review and publish photos for your own business, there are a number of reasons why you should sign up for Local Guides. First, you will be able to review businesses you benefit from in your area. Whatever your industry, you likely collaborate with several businesses to bring better services to your customers. Show your appreciation with a thoughtful review – the businesses may even return the favour.

Becoming a guide also gives you a chance to network, and by giving a face to your business you create a lasting impression on the people you meet. And finally, early access to Google tools and services can enhance your marketing efforts.

It can be tricky! If you have any difficulties with how to set one up or where to start contact Attraction Studio on 035501443 or send us an email and we can help you out.