Choosing the Right Medium
Choosing the right medium for your target market.
Choosing the right medium usually boils down to these three factors.
- Audience
- Budget
- Message
Audience
Research and learn everything from the first social site your audience visits, to the hashtags they use.
From the customer personas you created, research and learn everything from the first social site your audience visits, to the hashtags they use.
If your target is comprised of tech-savvy early adopters working two jobs while in uni, the traditional print medium may never reach their eyes.
Budget
What is your marketing spend?
Think about your marketing spend. Just because your marketing budget is small, your placements don’t have to be.
Instead of blowing your budget on a single billboard spot, aim for continuous remarketing banners online. Doing this will do wonders for your long-term results.
Message
What exactly do you want to say to your target audience?
Create a mission, purpose, and goals for your brand’s message, and then decide where that message will best fit.
The medium is something your audience chooses for you. Don’t let your message miss its audience.
Studio Thoughts
This is one of the many amazing benefits of having one of these listings. You’re getting FREE ad on the first page of Google.
The example below shows a search for a cat sitter in Christchurch. The top results are Google Ads, and then in a box with the Google Map are the Google My Business listings showing reviews and key contact information in actionable formats (meaning you can click through to the website, or on a mobile click to call the business instantly).
But just like any other marketing channel, it might not be the perfect fit for your brand.
If you're wanting to target a younger demographic 25-35, Instagram has a better engagement rate for that age group than Facebook, which generally results in higher quality leads to a website. If you're a product based company, you can also create shoppable images which a person can purchase directly from on Instagram :- making it even easier for the end user.